New Brunswick · Grade 12
Media Studies 120
New Brunswick’s Grade 12 English course, from Impact and Influence to Analyze and Respond.
- Units
- 3
- Lessons
- 3
- Skills
- 10
- Provincial exam
- None
- Official curriculum
- New Brunswick Department of Education
Unit by unit
Every skill in the course, with its official code.
Unit 1 · 3 skills
Impact and Influence
Exploring the impact and influence of media (GCO 1)
Understanding the key concepts of media literacy
I can demonstrate an understanding of the key concepts of media literacy.
Official code: 1.1
Employing critical literacy skills as media consumers
I can employ critical literacy skills as a media consumer.
Official code: 1.2
Examining how media shape ideologies and culture
I can examine how media shape ideologies and culture.
Official code: 1.3
The official wording · 3 outcomes
- 1.1
- demonstrate an understanding of the key concepts of media literacy
- 1.2
- employ critical literacy skills as media consumers
- 1.3
- examine how media shape ideologies and culture
Key ideas
Media literacy rests on key concepts: media are constructed, carry values, are shaped by audience and by commercial/ownership interests.
All media texts are constructions, not windows onto reality.
Each medium has its own aesthetic form and codes.
Critical consumers question what a media text wants them to think, feel, or buy.
Critical literacy asks who made a text, for whom, and in whose interest.
Watch out for
- Treating media as a neutral mirror of reality.
- Thinking media literacy is just 'watching carefully'.
- Accepting a media message at face value.
Every skill’s key ideas, worked examples and checks are in MapleMind.Practise this unit
Unit 2 · 4 skills
Deconstruct
Deconstructing media texts (GCO 2)
Identifying values and ideologies in media texts
I can identify values and ideologies in media texts.
Official code: 2.1
Discerning the production process of media texts
I can discern the production process behind media texts.
Official code: 2.2
Engaging in the inquiry process
I can engage in the inquiry process to investigate media.
Official code: 2.3
Dissecting meaning from complex media texts
I can dissect meaning from complex media texts.
Official code: 2.4
The official wording · 4 outcomes
- 2.1
- identify values and ideologies in media texts
- 2.2
- discern the production process of media texts
- 2.3
- engage in the inquiry process
- 2.4
- dissect meaning from complex media texts
Key ideas
Every media text embeds values and an ideology, even if unstated.
Values show in who is centred, who is absent, and what is treated as normal.
Deconstruction surfaces the ideology beneath the surface message.
Media texts are the product of choices: framing, editing, casting, funding, distribution.
Understanding production reveals how meaning is constructed, not found.
Watch out for
- Thinking only 'biased' texts carry ideology.
- Mistaking a text's surface topic for its underlying values.
- Assuming media 'just happen' rather than being produced.
Every skill’s key ideas, worked examples and checks are in MapleMind.Practise this unit
Unit 3 · 3 skills
Analyze and Respond
Analyzing and responding to media (GCO 3)
Justifying positions and respecting others' positions
I can justify my positions on media texts and respect the positions of others.
Official code: 3.1
Using media to communicate an idea for varied audiences
I can use media to communicate an idea, adapting it for a variety of audiences and purposes.
Official code: 3.2
Applying key concepts of media literacy as creators
I can apply the key concepts of media literacy as a creator of media texts.
Official code: 3.3
The official wording · 3 outcomes
- 3.1
- justify their positions and respect the positions of others
- 3.2
- use media to communicate an idea, adapting it for a variety of audiences and purposes
- 3.3
- apply key concepts of media literacy as creators of media texts
Key ideas
A justified position rests on evidence from the media text and sound reasoning.
Respecting others' positions allows genuine debate about interpretation.
Media texts support more than one defensible reading.
Creating media means applying the same construction techniques you deconstruct.
An idea is adapted in form and style for different audiences and purposes.
Watch out for
- Asserting a position with no justification.
- Dismissing interpretations that differ from yours.
- Producing media without a clear audience or purpose.
Every skill’s key ideas, worked examples and checks are in MapleMind.Practise this unit
Plan the term
Pick your term and the days you study. Each unit gets its share of the weeks and comes back a week later for a review. The last two weeks go over the whole course.
Which course?
New Brunswick has 3 English courses for Grade 12. Here they are side by side.
- English 123 units · 33 skillsNo provincial examWhat it coversSpeaking and Listening · Reading and Viewing · Writing and Representing
- Media Studies 120This course3 units · 10 skillsNo provincial examWhat it coversImpact and Influence · Deconstruct · Analyze and Respond
- Reading Tutor 1203 units · 9 skillsNo provincial examWhat it coversLeadership and Professional Conduct · Effective Reading Practices · Assessment and Goal-Setting
What a university, college or program asks for is theirs to say: check its admission page, and your school’s course guide.
The official curriculum
This page follows New Brunswick’s own curriculum for Media Studies 120.
Study it in MapleMind
MapleMind teaches Media Studies 120 one skill at a time. Each skill gets a short lesson, practice as you go and a check worth up to three stars. It remembers where you stopped.


Course Companion
Your year in one workbook
A fun way to keep Media Studies 120 organized, get to know your child better and see early when they need a hand. Fill it in on a screen, or print it.
- Pages
- 23
- Fillable fields
- 1,052
- Price
- $4.99
Questions about Media Studies 120
What is Media Studies 120?
New Brunswick’s Grade 12 English course: 3 units and 10 skills, from Impact and Influence to Analyze and Respond.
What units are in Media Studies 120?
1. Impact and Influence, 2. Deconstruct and 3. Analyze and Respond.
Is there a provincial exam for Media Studies 120?
No. New Brunswick gives no provincial exam for Media Studies 120.
Can MapleMind help with Media Studies 120?
Yes. MapleMind teaches every skill of Media Studies 120, step by step, with practice and checks, and its tutor answers questions about any of them. It’s free with daily limits, on iPhone, Android and the web.