Our Mission

Built for Canada.
Built for every kid in it.

MapleMind started with a simple frustration: good help with schoolwork is expensive, and the free stuff online isn't built for what Canadian students are actually taught and tested on. So we made an AI tutor that knows your province's curriculum, teaches instead of handing over answers, and costs nothing to start.

Download on theApp Store For teachers & schools →

What is MapleMind's mission?

MapleMind's mission is to make guided, curriculum-aligned learning accessible to every Canadian K-12 student — whatever a family can afford and whatever language they speak at home. We want a kid in any of the 10 provinces to open their phone, get patient help that matches what their teacher is actually teaching, and walk away understanding the work — not just copying an answer.

The story

It started with a kid stuck on math at 9 p.m.

Matthew Shoup

Founder, MapleMind

I watched someone I care about hit a wall with their homework. Khan Academy was close, but it wasn't their course. A general chatbot would just spit out the answer, which taught them nothing. What finally worked was sitting beside them and walking through it one step at a time — in a way that matched what their teacher actually wanted.

That's the moment MapleMind is built around. Not a search box that gives answers, but a tutor that stays patient, explains it a second and third way if it has to, and keeps the thinking on the student's side of the desk. Every student deserves that — not just the ones whose families can book a tutor.

We don't sell screen time.

A lot of apps make more money the longer they keep you scrolling. That's a strange thing to optimize for when the goal is learning. We'd rather a student get what they need and put the phone down.

That's why Guided Mode teaches instead of answering, why we don't run ads, and why "time in app" will never be the number we chase. If a student understands the question and closes MapleMind, we did our job.

What we stand for

Four things we won't compromise on.

Learning, not shortcuts

Guided Mode teaches the method and works a different example. It's locked on, so it stays a study tool — not a way to get the homework done for you.

Accessible by default

The free plan gives every student daily AI tutoring and practice — no card, no catch. A private tutor costs $40–80 an hour; this shouldn't.

Bilingual, for real

Learn in English or French and switch mid-conversation — so newcomer families and immersion students get help in the language that fits.

Canadian, and careful with data

Built in Canada and PIPEDA-compliant. We don't sell personal data, and students under 13 need verified parental consent before using AI.

Where this is going

Today, MapleMind is an app you can download right now. The longer game is bigger: we want to work alongside teachers, schools, and school boards so that trustworthy, curriculum-aligned AI is something every student can reach — not a privilege for families who can pay for it. We're early, we're building in the open, and if that's a future you want to help shape, we'd love to hear from you.

Help that's here whenever they're stuck.

Free to start. No credit card. Works on iPhone and Android.

Download on theApp Store Get it onGoogle Play