Our Mission

Built for Canada.
Built for every student in it.

MapleMind started with a problem I kept hitting. The free learning sites couldn't answer the questions I actually had, and the real alternative, a private tutor, cost more money and time than most families can spare. Then I tried AI, and for the first time something could meet me where I was stuck and explain things the way I was seeing them. I wanted that for every student. And I wanted every parent and teacher to trust it was teaching the material, not just doing the homework for them.

For teachers & schools →

What is MapleMind's mission?

MapleMind's mission is to make guided, curriculum-aligned learning accessible to every Canadian K-12 student — whatever a family can afford and whatever language they speak at home. We want a kid in any of the 10 provinces to open their phone, get patient help that matches what their teacher is actually teaching, and walk away understanding the work — not just copying an answer.

The story

It started with me, stuck at a wall I'd hit before.

Matthew Shoup

Founder, MapleMind

A while back I was upgrading high-school courses for a university application. I was studying on Khan Academy — the teacher was great, the videos were solid — but I hit a wall where the explanation just didn't land for me. That moment was defeating, and it brought back an old, familiar feeling from school: being stuck, and feeling too self-conscious to ask for help in front of everyone.

This time I had another option. I opened an AI chatbot, explained the problem and exactly where I was lost, and within minutes I had an explanation that finally made sense — and I was on to the next question. But it just handed over answers, which isn't how you actually learn. MapleMind is built around that gap: a tutor that stays patient, explains it a second and third way if it has to, and teaches instead of telling — so every student gets that "it finally clicked" moment, not just the ones whose families can book a tutor.

We don't sell screen time.

A lot of apps make more money the longer they keep you scrolling. That's a strange thing to optimize for when the goal is learning. We'd rather a student get what they need and put the phone down.

That's why Guided Mode teaches instead of answering, why we don't run ads, and why "time in app" will never be the number we chase. If a student understands the question and closes MapleMind, we did our job.

What we stand for

Four things we won't compromise on.

Learning, not shortcuts

Guided Mode teaches the method and works a different example. It's locked on, so it stays a study tool — not a way to get the homework done for you.

Accessible by default

The free plan gives every student daily AI tutoring and practice — no card, no catch. A private tutor costs $20–80 an hour; this shouldn't.

14 languages, for real

From English and French to Punjabi, Mandarin, Arabic, Spanish, Tagalog and more — the AI tutor teaches in the language you choose, so newcomer families learn in the one they think in.

Canadian, and careful with data

Built in Canada and PIPEDA-compliant. We don't sell personal data, and students under 13 need verified parental consent before using AI.

Where this is going

Today, MapleMind is an app you can download right now. The longer game is bigger: we want to work alongside teachers, schools, and school boards so that trustworthy, curriculum-aligned AI is something every student can reach — not a privilege for families who can pay for it. We're early, we're building in the open, and if that's a future you want to help shape, we'd love to hear from you.

Help that's here whenever they're stuck.

Free to start. No credit card. Works on iPhone and Android.

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